Last updated: October 13, 2026. This Privacy Policy explains how French Roots (“we,” “us”), operating french-roots.com/, collects, uses, and shares information when you visit our website.
Information we collect
- Information you provide. If you email us or sign up for something we offer, we receive your email address and anything you include in your message.
- Information collected automatically. Like most websites, we and our service providers collect technical data such as IP address, browser type, device, pages viewed, and referring page, using cookies and similar technologies.
- Genetic data. We do not collect, test, or store DNA data. If you buy a DNA kit from a company we link to, that company collects your data under its own privacy policy.
How we use information
- to operate, secure, and improve the website and understand which content is useful;
- to respond to your messages and, if you subscribe, to send the emails you requested;
- to measure the performance of affiliate links and, where we show them, advertisements;
- to comply with legal obligations.
Cookies, analytics, affiliates, and advertising
We use analytics tools to understand how visitors use the site. Our affiliate partners, including MyHeritage, may place cookies when you click an affiliate link so that a sign-up or purchase can be credited to us. We may display advertisements from third-party networks, which may use cookies to show relevant ads. You can control cookies through your browser settings, and you can learn about opting out of interest-based advertising through industry opt-out tools.
How we share information
We do not sell your personal information. We share information with service providers who help us run the website (such as hosting, analytics, and email services), with affiliate and advertising partners as described above, and when required by law or to protect our rights.
Data retention and security
We keep personal information only as long as needed for the purposes described here, unless a longer period is required by law. We use reasonable safeguards, but no method of transmission or storage is completely secure.
Your rights
Depending on where you live, including the European Economic Area, the United Kingdom, and California, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise these rights, email contact@french-roots.com. You may also have the right to complain to your local data protection authority.
Children
French Roots is not directed to children under 13, and we do not knowingly collect their personal information.
External links and changes
Our site links to third-party websites with their own privacy practices; we are not responsible for them. We may update this policy from time to time, and the date at the top shows when it last changed. Questions? Contact contact@french-roots.com, or see our affiliate disclosure.